Business & Innovation

Elis Gheno Zilli
Elis specializes in Hospitality, has a degree in Tourism and a postgraduate degree in Marketing from UCS. She has an MBA in Marketing, Sales and Value Generation, as well as training in Luxury Tourism and Professional Coaching. With over 20 years' experience in the sector, she has dedicated her career to boosting the results of hotel businesses, combining hospitality, structured processes and innovative commercial strategies that generate sustainable value for the business.

Beth Wada
She has worked for chains such as Bourbon, Sheraton and Meliá and is currently the coordinator of Research and the Postgraduate Program in Hospitality (Master's and Doctorate) at Anhembi Morumbi University. She also leads the content of RADIX - Travel Design School, an innovative project created in partnership with Latitudes, Matueté, Primetour and Teresa Perez to train high-end tourism professionals. Her work connects academia, the market and innovation, exploring hospitality, experience, design, strategy and management for stakeholders.

Lorena Burgos
She has a degree in Tourism Business Administration and has dedicated her career to developing the tourism sector, managing destinations and strengthening the image of Puerto Varas as a national and international benchmark.

Paula Colivoro
Graduated in Public Administration and Tourism Guide, her work focuses on implementing sustainable practices, strategic planning and valuing the region's natural and cultural resources.

Aline Rodrigues
Tourism guide since 1998. She works as Special Advisor for Tourism Product and Destination Promotion at the Porto Seguro (BA) Municipal Tourism Office.

Roberta A. Schell
Roberta Schell specializes in experience architecture, an area in which the environment is designed to have a positive impact on people. A partner at Casulo Arq Design, she has built up a solid education that includes Design and Marketing for Hotels, Bars and Restaurants at the Milano Business School, as well as a postgraduate degree in the Luxury Market.

Daiana Arnold
An educator by training and passionate about the creative market, she is now creative director, working in partnership with her sister at Casulo Arq Design and Dexper Educação em Design de Experiência. She curates business immersions in Brazil and Dubai, and is a speaker and mentor on topics of ambience and behavior. Trained in NLP and a champion in public speaking competitions, she contributes to the Abayomi Academy, Revista Hotéis and is co-author of the book Liderando Juntos. Founder of Academia do SER, she is dedicated to inspiring families to cultivate leadership and protagonism with purpose, preparing the next generation to transform the world.

Walquiria Proença
She has worked for four years as the Actions and Promotions Coordinator at the Gramado Tourism Office, with experience in national and international events to promote the destination, relationships with the tourist trade and the development of projects aimed at public policies and qualification of the sector.

Fábio Machado Izar
A visionary businessman, Fábio Izar began his career in 1992 and made a name for himself in the real estate sector with ready-made and decorated residences, a benchmark in quality. In 2017, he entered the hotel business with the Flat Chateau and, in 2021, he opened the Pousada Boutique Figueira da Serra and the Puriman restaurant, integrating architecture, hospitality and sustainability. Today, at the head of Campos do Jordão's Economic Development and Tourism Department, he leads a strategic and innovative management.

























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