Business & Innovation
Marcelo de Castro
Marcelo de Castro Ganme Pedroso has worked in a variety of front office roles in office in large banks in Europe and Latin America, accumulating more than more than 14 years of experience in structuring efficient financing and creating sophisticated financial products, such as structured notes and products such as structured notes and investment vehicles for private investors in Latin America. private investors in Latin America. In search of innovation, Marcelo founded Efex, a pioneering platform in cross-border in cross-border payments for tourism, which has revolutionized the sector. sector. Efex offers efficient and innovative solutions to facilitate international transactions, meeting the needs of companies that and providing a smooth and secure payment experience for customers and suppliers. experience for customers and suppliers abroad.
José Carlos Passaretti
Professional with extensive experience in the Brazilian financial market, working in domestic and foreign financial institutions for over 30 years. years. Experience in the administration and management of operations areas related to formalization, processing and settlement of financial products and services products and services and the foreign exchange market. Experience in managing processes and procedures related to regulatory compliance, PLD/CFT and internal controls. Extensive knowledge of national and international standards, laws, customs and processes and procedures applicable to foreign trade foreign trade, foreign exchange and derivatives markets, as well as full knowledge of the the regulatory and operational requirements of the Central Bank of Brazil for the treatment and registration of international capital in Bacen's RDE/SCE systems. He is currently a consultant in the foreign exchange, foreign trade and international capital areas. international capital, he provides services to financial institutions and financial institutions and domestic and foreign companies, as well as providing training on matters related to the foreign exchange and international capital markets INFI - FEBRABAN, ABBC - (Brazilian Association of Commercial Banks) and ABRACAM - (Brazilian Foreign Exchange Association)
Luiz Silva
With an MBA in Business Management Management, he was one of those responsible for the merger between UPscale Eventos and Tour House. After the merger, he led Tour House, which today is the group's fastest-growing business unit. unit in the group. He relaunched UPscale as UPscale Live Marketing, reinforcing its prominent position in the sector and which is now also part of the Tour House Group. Luiz Manoel's father, passionate music and motorcycle rides.
Ricardo Castelo
Ricardo Castelo is an advertising executive and one of the pioneers of the Internet in Brazil. experience in digital projects, online communication, digital media and e-commerce. Since October 2023, he has been the founder and CEO of Lina.tur.br, a startup that won the Hackathon organized by the São Paulo Secretary of Tourism and the São Paulo Convention Bureau. Castelo is leading the transformation of the tourism and events sector through artificial intelligence. With extensive expertise in innovation, new media and digital business, he also acts as a consultant and investor, and is a reference in digital marketing and technology strategies.
Patrick Allais
A highly experienced professional in the French inbound tourism sector, he has more than twenty years' experience in the market. He currently holds the position of international business director at La Vallée Village Paris, a renowned fashion and luxury shopping center belonging to the Bicester Collection group.
Vinicius Gonçalves
Millennial and intrapreneur, financial and tech market enthusiast, passionate about marketing, sales and travel. Born in 1994. Graduated in Financial Management and has an MBA in Marketing and Sales from Anhembi Morumbi University. Vinícius Gonçalves is currently Marketing and Sales Director at Tour House Corporativo. He has experience as an executive in the tourism market since market since 2016, having worked in a corporate agency and held strategic positions in the cities of Salvador, Brasília, the Central-West Region and São Paulo. West Region and São Paulo. He has worked directly as a member of ABRACORP - Brazilian Association of Corporate Travel Agencies between the years 2017 and 2018 and has been part of the Tour House Group since November 2018.
Mayara Medeiros
Professional with 10 years' experience in various categories in the area of Purchasing. Throughout his career, he has developed and implemented strategies that have resulted in cost optimization and increased operational efficiency. He currently applies his expertise to the management of management, guaranteeing innovative and effective solutions for Bunge Alimentos' Bunge Alimentos' needs.
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José Marcos de Andrade
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Aristides de La Plata Cury
Engineer, with a postgraduate degree in marketing and tourism from USP, he is a lecturer, destination marketing specialist and technical Unedestinos - National Union of CVBs and Destination Unedestinos - National Union of CVBs and Destination Entities, of which he is the founder. He was Marketing Director of Embratur and Managing Director of the São Paulo Convention & Visitors Bureau, where he coordinated the project where he coordinated the project to open up shops on Sundays and made the the Formula 1 Grand Prix and the initial development of the Pride Parade. initial development of the LGBT Pride Parade for inclusion in the calendar. in the calendar. He is responsible for the creation of various governance organizations, known as Destination Marketing Organizations, in Brazilian and South American locations. She coordinated the Amazon's winning application for the New Seven Wonders of Nature award. A consultant for Aprecesp, he collaborated with ALESP in drawing up the new public policy for the state of São Paulo, relating to Tourist Municipalities, resorts and municipalities of tourist interest (MITs). He is president of Skål International São Paulo - World Association of Travel and Tourism of Travel and Tourism Professionals, vice-president of the of ADVB - Association of Sales and Marketing Managers of Brazil and and creator of the Top Tourist Destinations award
Carlos Prado
Carlos Prado is the founder and president of the Tour House Group, one of the largest tourism and corporate events agencies in Brazil. With over 30 years of experience in the sector, he began his career at the age of 20, leading his first team. He has a postgraduate degree from the Getúlio Vargas Foundation in Brand and Retail Management, he is the creator of the Movimento Supera Movimento Supera Turismo Brasil and author of the book "Turismo: Um Grande Negócio para o Brasil", which donates its proceeds to the EducaTodos Institute. He is also an investor investor, passionate about travel and wine. Prado is an advocate of responsible and sustainable tourism, believing in the sector as an engine of economic and social economic and social development.
Marina Figueiredo
Marina Figueiredo is a leading professional in the tourism sector, with over 20 years of professional experience. She currently serves as Executive President of Braztoa - the Brazilian Association of Tour Operators - which brings together and represents the main leisure tourism operators in Brazil, and where she leads projects focused on the market, partnerships, innovation and sustainability. Prior to the executive presidency, she served on the association's Board of Directors as vice-president for the 2019/2021 and 2021/2023 biennia. She is also a co-founder and member of the Board of the Supera Turismo Brasil Movement, created during the pandemic to foster and seek the recovery of the sector, and which was recently reactivated as Supera Turismo Rio Grande do Sul, with the aim of supporting the recovery of tourism in the state. In addition, her career includes more than 20 years at Pomptur, a family business specializing in domestic tourism and a reference in the road segment and 60+ groups. At Pomptur, Marina was responsible for operations, products, sales and partnerships, which gave her a deep knowledge of tourism in Brazil, as well as expertise in developing destinations and new products.
Eduardo Frezarin
Entrepreneur with 21 years' experience, CEO and co-founder of Yazo, an Eventech startup that has grown by more than 5,000% in the last five years. He founded Frezarin Eventos and hubUs Coworking. He has worked with major clients such as IBM, Microsoft, Sales Force, TOTVS and VTEX. He has an MBA in Commercial Management from FGV. He believes that entrepreneurship is the greatest social project there is!"
Gian Terhoch
Born in São Paulo, he holds a bachelor's degree in Tourism and Marketing Management. Management. He has an executive degree from the Getúlio Vargas Foundation and has worked in the tourism market for more than 17 years, having worked for LATAM Airlines and Transamerica Hospitality. Currently, as well as being a partner in the company, he holds the position of Commercial Director and International Partnerships in the corporate unit of the Tour House Group. An addict and lover of sports and gastronomy, he has visited more than 40 countries.
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Maximiliano Mauvecin
Secretary General of the South American Tourism Federation (FEDESUD). Coordinator of the SIRTA Project (Tourism Intelligence System for the Jesuit Way) for the Inter-American Development Bank (IDB). Director of GLOCAL International Organization, for local economic development, competitiveness, sustainability and tourism. Executive Director of the Chamber of Tourism of the Province of Córdoba (2008-2013). International Relations Advisor to the Argentine Chamber of Tourism. Advisor to the Córdoba Economic Development Agency (ADEC) Consultant to organizations such as: CORFO Chile - CFI Argentina - IDB Inter-American Development Bank Guest member of the OAS Group of Experts on Subnational Competitiveness. Degree in Social Sciences, specializing in International Relations. Postgraduate studies in: Diploma in Public Management of Territorial Development (FLACSO Mexico) o Public-Private Intersectoral Relations (IDB, Washington DC) o Project Formulation and Evaluation (UES21 Argentina) o Business Management (Universidad del Mar, Chile), Visiting Professor MTA Master in Tourism Administration, George Washington University, United States. Director of International Relations at Instituto Washington, Toluca, Mexico (2005-2008), Professor of Formulation and Evaluation of Tourism Investment Projects at Universidad Blas Pascal, Argentina (2012-2016).
Hugo Góes
With more than 20 years' experience in technology, he is the founding director of GÓES CONNECT, a company with more than a decade of experience in the electronic security, automation and new technology development markets. He is responsible for developing the MOTELTECH solution, which revolutionizes automation for managers, operators and customers of accommodation establishments...
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Michel Couto
An innovative and motivating publicist who seeks to inspire and transform lives. His personal and professional journey has enabled him to offer valuable insights into innovation in practice. Founder of the Formô Agency and Formô Hub, his goal is to bring inclusion and transformation to peripheral territories. In 2023 he was chosen as one of the 30 voices that impacted the world of communication, by the collective Papel e Caneta.
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