The potential of the LGBT+ market in the tourism chain is nothing new for Festuris - the Gramado International Tourism Fair. More than 12 years ago, this audience gained visibility and relevance at the event, anticipating a global trend that was already being seen at the time. "Two women, in a small, conservative town, betting on this market," says Marta Rossi, founder and CEO of Festuris, referring to the inauguration of the space more than a decade ago, together with Silvia Zorzanello (who died in 2012).
At the 34th edition of Festuris, the space is curated by Jardel Hay. During the event, the Cores do Turismo award will be presented, recognizing professionals in the LGBT sector. The recipient will be Alex Bernardes, who will receive a trophy specially designed for the event by local artist Ronan Ribeiro. Alex is the co-founder of ViaG magazine. He has worked in the communications field for 20 years, with extensive experience in coordinating marketing actions and event productions.
LGBT+ talk returns in this edition
One of the new features this year is the return of the debate arena. Cássio Stedetn, an engineer by training and an artist by vocation, will be the moderator and presenter of Papo LGBT+. He is an actor, TV presenter and model, as well as a master in strategy and a specialist in communication, with an artistic background in theater, TV, film, dance, music and fashion.
Program - Friday 4th
14:15 - Alex Bernardes - "LGBT+ tourism as a whole"
He is co-founder of ViaG magazine. He has been a communications professional for 20 years, with extensive experience in coordinating marketing actions and event productions.
16h - Fernando Bertozzi and Caio Klein - "LGBT+ Movements Pride Búzios x Parada Livre de Porto Alegre"'
Fernando is tourism manager at the Búzios Tourism Office in Rio de Janeiro. He organizes the city's biggest LGBT+ visibility event, the Pride Búzios festival. Caio is a lawyer and president of the RS State Council for the Promotion of LGBT Rights and executive director of the NGO Somos.
Saturday - 05/11
14h15 - Clovis Casemiro and Ricardo Gomes - "Ecotourism activities for the LGBTQI+ public"
Clovis received the Colors of Tourism award at Festuris 2021. Recognized as one of the 100 Most Powerful People in Brazilian Tourism by the Panrotas newspaper, in 2021 he will lead the organization as coordinator and is responsible for members in Brazil, Portugal and Latin America.
In September 2016, Ricardo re-established the LGBT Chamber of Commerce and Tourism of Brazil, which he chairs. In 2017 he was voted the 5th most influential LGBT person in São Paulo and in 2019 he was listed by Panrotas magazine among the important drivers of national tourism.
3pm - Wanderson Borges - "RS LGBT movements"
President of Ashtep - Association of Hoteliers of Tibau do Sul and Pipa, co-founder of the Preserve Pipa Movement.
17h - Aline Aguiar - "Ecotourism activities for the LGBTQI+ public"
Partner-owner of the Canyons do Sul Receptive Agency, tourism expert and tour guide specializing in ecotourism and adventure tourism.
6pm - Álvaro Machado and Jardel Hay - LGBT Movements RS
Álvaro has a master's degree in Tourism, has been the coordinator of the Tourism course and has taught subjects in the area of Tourism and the Environment. He has coordinated projects to train, regulate and develop natural areas for tourism. He is responsible for the Segmentation Program of the Rio Grande do Sul Government's Tourism Department. Jardel is the curator of the LGBT+ Space.
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