Embratur rescues and launches Brand Brazil

The symbol will once again be used in the trade of products, services and tourism abroad, as well as in national tourism publications

On Tuesday (14), the "Brazil Brand" was launched in Brasilia. The new logo will be the protagonist of the strategy to reposition Brazil's image abroad for the dissemination of marketing actions and tourism and trade promotion developed by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian International Tourism Promotion Agency (Embratur).

Designed to highlight Brazil's identity (green forests, yellow sun, blue sky and waters, red festivals and white clothing and popular religions), the Brazil Brand was part of the country's first international marketing plan abroad, the Watercolor Plan. Inspired by a drawing by Brazilian landscape artist Burle Marx, the symbol was created in 2005 by designer and illustrator Kiko Farkas and adopted until 2019, having been updated in 2010.

Now, Embratur and ApexBrasil are to hold a public competition to update the artwork, the aim of which is to rebuild the country's image in terms of its commitment to environmental sustainability.

Content Ministry of Tourism website

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